Blinks - Homer Simpson in Just One Second

Clear Channel Radio has found its first buyer for blinks - Fox Broadcasting Co. is the first to purchase and use two-second radio spots in an effort to promote the fall season premiers of "Prison Break," "House" and "The Simpsons."

What would a one-second ad sound like? What would it look like? Could it only work for high-recognition items that already have an associative reaction in consumers?

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