Wal-Mart announced it would terminate it's online DVD rental service and provide it's customers the option of converting their subscription to Netflix at their current rate for a year. In return, Netflix will promote Wal-Mart's DVD sales online through their website. Wal-Mart will direct customers to Netflix via their own website.
Blockbuster retaliated by raising their rental price to $18 as a test, which is a pretty wierd thing to do when you are an underdog. This tie-up of Netflix and Wal-Mart effectively puts an end to the earlier rumors of Amazon teaming up with Netflix for DVD rentals, and could pose a huge opportunity for Blockbuster.
Netflix, with its new $9.99 one-at-a-time DVD plan, and formidable library of titles is a tough competitor. I have been a subscriber for a long time, and although I did sample the other services' free offers, would not dream of cancelling my Netflix subscription. Netflix now has about 3 million subscribers.
If you visit the Netflix site, you can already see a banner ad for Wal-Mart stretching across the top of the page. Wal-Mart features the reverse feed back to Netflix.
This is one of the few times where an under-dog has taken on a behemoth like Wal-Mart, and won. Then again, this is a new game, and the rules are different.
- ► 2010 (23)
- ► 2007 (110)
- ► 2006 (173)
- Ismail Merchant, Master Filmmaker passes away
- C S Lewis' Lands Of Shadow
- Terrorism, Global
- Pray For The Soul Of Betty, Constantine can take c...
- Bomb Blasts in New Delhi cinema Halls over "Jo Bol...
- Team America : World Police
- The Dell DJ: A Review
- Van Morrison's Magic Time
- Wal-Mart out of DVD Rentals, Netflix still in
- The Song Of The Road and The River
- A Valid Path: Alan Parsons
- Stacked: A Nice Rack of Books
- Possible proof of backward compatibility in XBox 3...
- Flourishing Black Market in Forza Motorsport expos...
- The XBox 360 launches
- Sexy Bloggers
- Huffington Post launched
- Star Wars: Labyrinth Of Evil
- Racing Sims Redefined: Forza Motorsport
- ▼ May (19)