Apart from the "oh-so" design, what is so special about this phone? They were waiting for a perfect rollout of their iTunes store with music videos and songs so that it becomes a compelling proposition for Apple to sell a device which could play their wares on their hardware. It is a win-win situation for the telecom companies and Apple.
I'm not too confident this is the right thing at the right time - will one billion cellphones change? Not overnight.
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